Blue Savvy® has been creating quality denim for women, men and kids since 2012. Our mission is to make premium denim accessible and affordable, without compromising on fit, comfort or style.
Headquartered in Los Angeles, our team of designers take inspiration from vintage workwear and modern streetwear to craft versatile jeans, shorts and jackets you’ll want to wear everyday. We use only the finest fabrics, including ring-spun cotton denim, super stretch fabrics and lightweight non-stretch for maximum comfort.
Our Story
Blue Savvy® was founded by Amanda Smith, a denim enthusiast who struggled to find the perfect pair of jeans that were both fashionable and comfortable. After years of searching, Amanda decided to create her own line of jeans that catered to women of all body types.
In 2012, Amanda teamed up with expert denim pattern makers and designers to bring her vision to life. Our first collection featured three super-stretch skinny jean fits in a variety of washes. The response was overwhelming, with customers raving about the perfect stretch and incredible recovery.
Bolstered by our successful launch, we expanded into men’s and kids denim the following year. Our relaxed guy fits and girls skinny jeans quickly became customer favorites.
Today, Blue Savvy® offers a wide assortment of jean fits, washes and styles for the whole family. Our innovative fabrics blend just the right amount of stretch and recovery so your jeans keep their shape all day long. We’ve got all the classics like bootcut, boyfriend, flare and skinny jeans, along with on-trend distressed, colored and printed denim.
While our catalog has grown over the years, our commitment to quality, fit and comfort remains unchanged. We stand behind every pair of Blue Savvy® jeans with a satisfaction guarantee.
Why Choose Us?
Superior Stretch – Our denim has the perfect amount of stretch and recovery for all-day comfort, without losing its shape. The super-soft fabric moves with you.
Flattering For All – With a wide range of fits, rises and styles, we’ve got jeans to flatter every body type. Find your perfect pair!
On Trend Styles – From classic blues to trendy tie-dye, our denim is made in the hottest washes, prints and colors. Get the looks you love!
Expert Craftsmanship – Made to last with reinforced stress points, bar tacking and quality hardware. Our jeans are designed for durability.
Eco-Friendly Processing – We use responsible manufacturing practices and Oeko-Tex certified dyes and fabrics. Kind denim all around!
Affordable Prices – Premium denim at an accessible price point so you can stock up on the styles you love.
Responsible Manufacturing
At Blue Savvy® we care deeply about the workers who make our clothes and the environmental impact of production. That’s why we partner with factories that meet strict criteria for safe working conditions, fair wages and reduced environmental impact.
- All our factories must comply with local labor laws and standards.
- We regularly audit working conditions and pay to ensure fair treatment.
- Our denim is Oeko-Tex certified free from harmful chemicals.
- We use eco-friendly dyes, reduce water consumption and safely treat wastewater.
- We’re committed to reducing our environmental footprint across our supply chain.
As a brand, we believe ethical and sustainable practices are not only the right thing to do, but make for better quality clothing. We’re proud to manufacture our denim in a way that respects both people and the planet.
Our Fits
Finding the perfect fitting pair of jeans can be tricky. But at Blue Savvy® we’ve tailored our jeans into flattering fits that cater to every body type.
Women
The Skinny – Our skinny jeans are designed to sculpt and shape your legs without feeling restrictive. We use premium super stretch denim with the perfect amount of hold and recovery. Choose high-rise for tucking or mid-rise for pairing with crop tops.
The Girlfriend – With a relaxed fit through the hip and thigh, our girlfriend jeans are your weekend wear go-to’s. The medium rise sits below your belly button.
The Mom – A vintage inspired high rise and loose cut through the hip and thigh create a laidback vibe. The tapered ankle gives them a modern twist.
The Bootcut – Made to wear with boots or heels, our classic bootcut jeans gently flare from the knee down to balance curvy hips and thighs.
The Flare – Channel 70’s vibes in our super flared jeans. The dramatic silhouette flatters athletic legs. The mid-rise won’t dig at your waist.
The Shorts – We offer jean shorts in both high-waisted and cheeky cuts. Distressed details add a cool edge.
Men
The Slim – A modern slim cut that’s fitted without feeling too tight. Our high quality stretch denim will move with you. Choose a mid to high rise.
The Straight – Our classic straight leg is relaxed through the hip and thigh with a straight cut from the knee down. Perfect for both dressing up and casual wear.
The Relaxed – An easy-wearing loose fit jean, perfect for weekend wear. We use durable non-stretch denim for that vintage feel.
The Athletic – Built with an active guy in mind, our athletic cut has a bit more room through the hip, thigh and calf to allow you to move.
Kids
The Skinny – Made from super comfy stretch denim, our girls skinny jeans move with all her non-stop activity. Available in fun prints and colors!
The Relaxed – Our boys relaxed fit jeans are made for play with a straight leg and standard rise. Reinforced for active kids.
The Jogger – Pull-on denim joggers for girls and boys combine the comfort of sweatpants with the style of jeans. So cute!
Join Our Denim Community
We love seeing our customers rock their Blue Savvy® denim on adventures big and small. That’s why we’ve built an online community where you can get styling tips, share photos and enter giveaways. Follow us on social media and be part of our denim squad!
- Instagram – Get outfit inspo, go behind the scenes and score exclusive deals.
- Facebook – Chat with other denim lovers and be the first to know about new arrivals.
- Pinterest – Browse trending outfit ideas and pin your faves.
- TikTok – Check out our short videos on the latest denim trends and style hacks.
At Blue Savvy® we take denim seriously, but don’t take ourselves too seriously. Our lighthearted content aims to both inspire your style and make you smile. We can’t wait to connect!
